We believe that the supply chain from manufacturers to Consumers could be shorter and even be directly, without valueless intermediary. We want to bring products from manufacturers directly to Big Wholesalers, Supermarket chains or even Directly to its targeted consumers. We want offer the most profit to supply chain and at the same time offering highest value possible to the end-users.

Therefore in 2011 VIEC was found to serve this idea. In 2017 we have accomplished to bring products directly from factory in the Netherlands to Vietnamese consumers via cross-border e-commerce in less than 10 days. Besides, many manufacturers have found their markets in Vietnam as well as in the Netherlands via VIEC. 

Contact us for more information and opportunities.

Contact

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC on Social Media

Chúng tôi tin rằng chuỗi cung ứng từ nhà máy đến người tiêu dùng có thể được tinh giản và trực tiếp hơn, bỏ qua toàn bộ trung gian không quan trọng. Do đó, vào năm 2011, VIEC được thành lập để hiện thực hóa ý tưởng này, rút gọn và tối ưu hóa chuỗi cung ứng, tăng lợi nhuận trong chuỗi và quan trọng nhất là tăng giá trị sản phẩm cho người dùng. Bởi người tiêu dùng sẽ quyết định giá thành và tuổi đời của sản phẩm. 

Cty VIEC tại Hà Lan sẽ song hành cùng doanh nghiệp của bạn để đưa sản phẩm đến tận tay người mua lớn, như Tổng Thầu, Các Chuỗi Siêu Thị hoặc thậm chí giúp doanh nghiệp của bạn Mở Riêng Một Của Hàng giới thiệu và kinh doanh sản phẩm ngay tại Hà Lan. Với lợi thế về vị trí địa lý, hơn 11 năm kinh nghiệm, thông thạo văn hoá và ngôn ngữ. Sẽ giúp doanh nghiệp bạn phát huy được 2 yếu tố quan trọng trong kinh doanh: Nhất Cự Ly – Nhì Tốc Độ. 

Hãy liên lạc với VIEC để có thêm thông tin mà bạn cần. Chúng tôi luôn sẵn lòng hỗ trợ. 

Liên Hệ

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC trên Mạng Xã Hội

Wij zijn van mening dat de toeleveringsketen of gekend als Supply Chain van fabrikant tot consument korter en zelfs direct zou kunnen zijn. 

VIEC is in 2011 opgezet om dit idee te dienen. We willen fabrikanten rechtstreeks met groothandels te verbinden tussen Vietnam en Nederland, zodat de supply chain efficiënter wordt, meer waarde en winst wordt toegevoegd aan de hele supply chain en vooral voor de consumenten. 

Wilt u uw producten rechtstreeks aan Vietnamese Groothandels, Supermarktketen, of rechtstreeks aan consumenten offeren? We kunnen u ondersteunen.

Neemt u contact met ons op.

Contact

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC op Social Media

Published:
October 29, 2021
Category:
Projects
Client:
B52 Energy Drink to Vietnam

Climbing up: Entering the race for Vietnamese’s market share with B52 energy drink Bavaria

Riding on an impressive economic rise, Vietnamese consumers are increasingly searching for many products and brands, especially F&B, that guarantee quality and authenticity and match their tastes. This inclination brings chances to domestic manufacturers and opens the door to many international producers to expand their playground to the Southeast Asian country. In the beverage sector, beer producers like Heineken, Carlsberg, or Asahi rule the roost, while the soft drink is the domain of Coca-Cola, PepsiCo. And in the energy drink field, it is the site of Red Bull, Sting, or Carabao.

In such a competitive landscape, what chances are there for small and medium-sized manufacturers and their brands? Many would consider the idea of gaining a piece of the pie will never fly amidst the battle of the giants. However, VIEC and Royal Swinkels Family Brewers have been able to horn in the energy drink race with the B52 energy drink. You can now learn more about B52 and its trajectory, and how VIEC helped the Dutch beverage maker clear its runway for the crowded Vietnamese market.   

About Royal Swinkels Family Brewers and B52 energy drink Bavaria: 

B52 energy drink bavaria to Vietnam The distinctive, energetic B52 beverage is a product of Royal Swinkels Family Brewers (formerly known as Bavaria Brewery), a family business from North Brabant in the Netherlands that is active in the beer, soft drink, and malt sectors. It is also one of the Netherlands’ oldest companies. Other brands from the brewer include Bavaria beer and Landerbräu beer, which has also been introduced to the Vietnamese market.

The B52 energy drink promises to deliver an explosive energy boost to whoever enjoys it. Mood-boosting, mind-refreshing, and energizing—B52 has what it takes to become the ideal energy drink for everyone: 

  • Golden colored, clear, and carbonated with taurine, high caffeine content, and added vitamins.  
  • Aromatic and stimulating flavor: deliciously fruity and sweet with a hint of vanilla for a delightful aftertaste.  
  • Mild sourness provides a counterpoint and keeps the flavors in balance 
  • Produced using pure water source in The Netherlands. 
  • Perfect for gathering occasions like camping, sport, or mixing cocktails.

As Royal Swinkels Family Brewers products and the energetic B52 in specific continue to bolster their reputation worldwide, VIEC decided to bring and introduce the high-quality and healthy energy drink brand to Asian consumers.

B52 energy drink Holland – Penetrating the Vietnamese market

B52 energy drink holland to Vietnam Similar to the beer market, the energy drink market is also booming in Vietnam thanks to the steady and sharp climb of the overall beverage market, which was estimated at 81.6 billion liters in 2016 and forecasted to reach 109 billion liters after four years. Many brands of water energy from multinational corporations and domestic enterprises. Red Bull, Sting, Coca-cola, Carabao, etc., stand out as the most popular brands in Vietnam, lavishing consumers with various flavors and choices. With advantages such as good communication, competitive prices, increasing consumer demand, energy drinks are occupying a specific position in comparison to other soft drinks. 

The increasing popularity of energy drinks presents opportunities and threats for new entrants like Royal Swinkels Family Brewers and B-52. Although it had been operating in 130 countries and stands among the biggest beverage companies in the Netherlands, it was still fairly new to the Vietnamese market at the time. Moreover, although it is the second-largest industry player in the Netherlands, competing with multinational giants like Coca-Cola or PepsiCo is no simple task. 

Tasked with finding a strategy to help the Dutch brewer penetrate the Vietnamese market, VIEC had been able to offer a solution for that. Understanding the Vietnamese market, VIEC knew that flying blind in crosswinds without comprehensible market insights means certain failure. Yet, thanks to meticulously carried out market research, we were able to gain deeper insights into the Vietnamese consumers’ preferences in taste, price, and their consuming habits and the suitable distributors. 

With their ongoing working with Royal Swinkels Family Brewers for the distribution of Lander bräu beer, BizWin—a VIEC’s partner—was selected again to bring the energy drink brand into the market, which made its debut in 2019, the same year Landerbräu was introduced. After two years in the market, B52 drinks can now be found in many convenient store chains transversing the whole of Vietnam.

Make your way to Vietnam now and Think BIGGER with VIEC

VIEC import export Vietnam Netherlands Entering a new marketplace, to many small and medium-sized manufacturers, can be quite cumbersome and costly. The potential risk incurred poses the most significant impedance to their advancement. However, at VIEC, we are committed to helping you, as a manufacturer, overcome these challenges when entering the Vietnamese market.

We are your direct link to your clients and act on both parties’ behalf. We address any issue within your products’ movement from the factories to end-users. By connecting you to retailers directly without importers and exporters, we remove added markup on your product’s selling price, thus making your products more accessible to a wider audience. At the same time, your communication efforts are at ease with us helping you handle any inquiries both to you and from you.

With our extensive network of distribution partners, we help set up your distribution system in Vietnam and guarantee to maintain a steady output for your product in the Vietnamese market.

And not just that, with the EVFTA now commenced, EU manufacturers are open to even more opportunities. Exporting to not only Vietnam, but also the neighboring countries is becoming more plausible, with Vietnam offering an alternative landing ground and outlet for your products in the whole of Southeast Asia and neighboring regions that generate less costs for you.

More opportunities to grow are waiting for you if you dare to think bigger and to take them on. And this is what VIEC can help you realize. All you need to do is to “Think BIGGER with VIEC!”

Learn more about VIEC and our other projects and see how we can help you bring your products to Vietnamese consumers. For any inquiries, ask us HERE.