We believe that the supply chain from manufacturers to Consumers could be shorter and even be directly, without valueless intermediary. We want to bring products from manufacturers directly to Big Wholesalers, Supermarket chains or even Directly to its targeted consumers. We want offer the most profit to supply chain and at the same time offering highest value possible to the end-users.

Therefore in 2011 VIEC was found to serve this idea. In 2017 we have accomplished to bring products directly from factory in the Netherlands to Vietnamese consumers via cross-border e-commerce in less than 10 days. Besides, many manufacturers have found their markets in Vietnam as well as in the Netherlands via VIEC. 

Contact us for more information and opportunities.

Contact

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC on Social Media

Chúng tôi tin rằng chuỗi cung ứng từ nhà máy đến người tiêu dùng có thể được tinh giản và trực tiếp hơn, bỏ qua toàn bộ trung gian không quan trọng. Do đó, vào năm 2011, VIEC được thành lập để hiện thực hóa ý tưởng này, rút gọn và tối ưu hóa chuỗi cung ứng, tăng lợi nhuận trong chuỗi và quan trọng nhất là tăng giá trị sản phẩm cho người dùng. Bởi người tiêu dùng sẽ quyết định giá thành và tuổi đời của sản phẩm. 

Cty VIEC tại Hà Lan sẽ song hành cùng doanh nghiệp của bạn để đưa sản phẩm đến tận tay người mua lớn, như Tổng Thầu, Các Chuỗi Siêu Thị hoặc thậm chí giúp doanh nghiệp của bạn Mở Riêng Một Của Hàng giới thiệu và kinh doanh sản phẩm ngay tại Hà Lan. Với lợi thế về vị trí địa lý, hơn 11 năm kinh nghiệm, thông thạo văn hoá và ngôn ngữ. Sẽ giúp doanh nghiệp bạn phát huy được 2 yếu tố quan trọng trong kinh doanh: Nhất Cự Ly – Nhì Tốc Độ. 

Hãy liên lạc với VIEC để có thêm thông tin mà bạn cần. Chúng tôi luôn sẵn lòng hỗ trợ. 

Liên Hệ

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC trên Mạng Xã Hội

Wij zijn van mening dat de toeleveringsketen of gekend als Supply Chain van fabrikant tot consument korter en zelfs direct zou kunnen zijn. 

VIEC is in 2011 opgezet om dit idee te dienen. We willen fabrikanten rechtstreeks met groothandels te verbinden tussen Vietnam en Nederland, zodat de supply chain efficiënter wordt, meer waarde en winst wordt toegevoegd aan de hele supply chain en vooral voor de consumenten. 

Wilt u uw producten rechtstreeks aan Vietnamese Groothandels, Supermarktketen, of rechtstreeks aan consumenten offeren? We kunnen u ondersteunen.

Neemt u contact met ons op.

Contact

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC op Social Media

Published:
February 11, 2022
Category:
Projects
Client:
Export children's clothing from EU to Vietnam

The project of exporting children’s clothing from Europe to Vietnam is VIEC’s first shot since our foundation in 2011. We successfully brought top-quality branded clothing to Vietnamese children, laying the firm foundation for the mission of promoting bilateral trade between Viet Nam and the EU.

Vietnamese children’s clothing market and customers’ needs

Opportunities for foreign players to penetrate the Vietnamese children’s clothing market

First and foremost, the Vietnamese children’s clothing market is considered as a “hot pie” for its prosperity during the “golden population” period. The country welcomes an average of more than 4251 children born every day, accounting for around 23% of the population, and this age group is projected to reach nearly 22 million by 2030. Therefore, Vietnam presents itself as an attractive market for children’s products and children’s clothing.

The apparel market revenue in 2020 was 5341 million USD with an annual growth rate of roughly 7%, leading to the country‘s rank of 40th globally in terms of apparel market volume. A similar upward trend is estimated to be seen in the market size of products catering for mothers and babies as the segment’s revenue growth rate has been remaining stable for the past few years. To be specific, the total units of children’s clothing produced in 2019 was 429.8 million with revenue projected to register at 1520 million USD in 2025, which again emphasizes the huge demand of this thriving market. (Source: Statista)

chart of export children's clothing from Europe to Vietnam
Revenue of the apparel market in Vietnam from 2012 to 2025, by segment (in million U.S. dollars)

Moreover, along with the national socio-economic development, Vietnamese living standards have been considerably enhanced, resulting in parents’ tendency to take more comprehensive care of their children. Nielsen noted that the middle class has been growing rapidly in Vietnam and parents tend to spend more money on high-quality children’s clothing that keeps their kids both comfortable and good-looking. All of the above conditions greatly facilitate the development of the business because booming demand is the biggest growth engine in a developing market like the children’s clothing industry.

Additionally, many analysts believe that this amazing growth, to some extent, is due to the massive coverage of social media and fashion shows penetrating deep into Vietnamese lives and arousing their hidden interests. It is beyond all dispute that the influence of fashion brands and television shows, Vietnam Junior Fashion Week, for example, has encouraged young parents to appreciate further meanings behind clothing as well as let their children shine in their fashion styles.

Last but not least, Vietnamese parents are increasingly expressing strong preferences for international brands of children’s clothing, including those from Europe. Unlike in the past when price and sale were the two most important criteria affecting their purchasing decisions, a recent survey tells us that 9 in 10 parents say quality (92%) and durability (89%) are prerequisite factors in their consideration. In other words, it is the quality and safety of usage that mainly concern Vietnamese people these days. But the key here is that people regularly attribute those superior properties to foreign brands while consumer trust in domestic products still needs improving.

As a consequence, a variety of international fashion brands have prioritized the expansion strategy in the Vietnamese market to leverage their established reputation. Some of the “ giants” are Zara, H&M, Uniqlo, Pull&Bear, Gucci, Louis Vuitton, Chanel, Hermès, to name but a few.

However, the success stories are not written in the star for every player despite all those mentioned advantages and positive growth rate in the market. The living proof is that many foreign retailers such as Kids World and Babyso came to Vietnam but had to leave later.
So, why there is such a difference?

Here is the answer:

Challenges for international brands of children’s clothing to remain competitive in the market

Although the market demand is, without doubt, enormous, the market supply is also at an astounding level with rivalries from both international and domestic brands targeting best efforts into strengthening their market share.

The market competition is getting severer upon the country’s greater participation in various free trade agreements among regional and global organizations. Within the past decades, Vietnam has attracted tons of new foreign names to set foot in and rapidly jump into the race for a top-of-mind position in Vietnamese consumers’ purchasing intention.

Apart from fierce competition, many foreign enterprises failed because they haven’t paid proper attention to building up long-term development strategies. Many small and medium-sized companies (SMEs) with limited capital investments have not delivered enough care to shape their brands in customers’ minds, which turns into a fatal blow to their young businesses. (Source: ACTIF)

exporting children's clothing from Europe to Vietnam

What’s more, there exist even more troublesome cases of counterfeits or fake products copying the real brands. Advanced technologies have enabled counterfeits to increase their resemblance to famous brand designs with lower prices, which can be accessed via different channels varying from open markets to online retailers. Besides forcing international brands to rack their nerves to protect their exclusiveness, this problem poses annoyance for customers desiring to buy original items for their children. (Source: Euromonitor)

As it never rains but it pours, more and more trade and technology barriers are adding more pressure to international brands to enter the Vietnamese market. For instance, the regulations of chemical safety product law concerning dying and fabric properties, import monitoring programs given by the Vietnamese government have all together created double difficulties and higher costs for the foreign suppliers.

By contrast, the country has seen the emergence of numerous native businesses attempting to dominate niche markets. Big Vietnamese brands and local shops are now easily found in shopping malls, on both minor and major streets, and other convenient places.

Their advantages not only grow out of some discarded import-related issues but they also enjoy their strengths in better understanding the market demand. Notably, Vietnamese companies can quickly grasp the latest knowledge about customers’ perceptions and behaviors, including childcare practices, parenthood, and other insightful trends, which, in turn, enhance their competitive advantage in the market.

Here come the questions: Do the attractive benefits of the potential Vietnamese market outweigh all those obstacles for an international brand to go to Vietnam? May a foreign brand name stand a chance of entering the country’s border known as the top fast-growing and dynamic market of children’s products in SEA?

VIEC knows the answer. To be exact, our journey of finding the key to all the mentioned questions is still ongoing, beginning with some hints back to the year 2011 when we conducted our first project – Exporting children’s clothing from Europe to Vietnam.

exporting children's clothing from Europe to Vietnam

 

The project of exporting children’s clothes from Europe to VietNam

It started with nothing but some lingering doubts from the European children’s clothing suppliers.

When VIEC approached and ordered children’s garments for export from some Dutch manufacturers in the early days of the project, all that we received slightly varied from sheer surprise to big shock because it sounded “impossible” to everyone for the first time hearing.

Because in their thoughts, how on earth could Vietnam, the fifth garment exporter worldwide, ranking third in the European imported apparel market, care about so-called Dutch brands? Or maybe how could the people in a developing country struggling with daily socio-economic problems afford European clothes which not just undoubtfully go beyond their average budgets but greatly differ in their common styles and tastes? And even when such few exceptions do exist, many of them have their garments already produced in Vietnam, Thailand, China, and Bangladesh.

So, the following parts will tell you exactly why Vietnamese want to buy these expensive clothes for their children from Europe while they can easily get a bunch from stores in Vietnam or many other Asian countries.

A project launched to meet customer’s needs: exporting children’s clothing to Vietnam

Concerning the problems of fake children’s clothing products facing Vietnamese parents who demand authenticity for their kids, many people were looking forward to some thorough, affirmative-action regulations from authorized parties. Whilst this wish was awaited by a long bumpy road ahead, a wiser path that many customers followed for their deserved rights is to seek reliable suppliers.

Therefore, VIEC realized that it was exactly the right time for our project to get off the ground because Vietnamese consumers would no longer pay real money for fake clothes in Vietnam, which is not a rare sight in the country back then.

Initially cooperated with intermediaries.

VIEC translated our commitment to providing authentic branded children’s clothing for every Vietnamese buyer into first practical deals importing European children’s wholesale clothing to Vietnam.
In the beginning, we worked in close collaboration with popular brands like H&M, C&A, Primark, Zara. We then expanded our business with luxury Givenchy, Balenciaga kids, etc., ensuring the delivery of top-quality children’s clothing satisfying Vietnamese customers. & premium brands like Luis Vuitton, Prada, Channel.

exporting children's clothing from Europe to Vietnam

 

Transformed our business model into the exclusive distributor of quality brands

Since our foundation, VIEC harbored a global ambition more than simply buying and reselling popular brands at a profit because we didn’t aim at a resale business model. Instead, we felt a need to serve our customers better through exclusive deals in the long term, which led to our serious approach to Dutch children’s clothing producers such as Petrol Jeans, SOMEONE, DJ Dutch Jeans for further cooperation.

It was those first steps in the right direction that kept us moving forward, succeeding with contracts from Spanish brands named Mayoral to distribute their children’s clothing to the Vietnamese market directly. We also maintained strong trading links with a leading fashion company in VietNam that served customers from Hanoi to Ho Chi Minh City, ZenFashion, as our exclusive retailer for this project.

The project of exporting children’s clothing from Europe to Vietnam opened a new era of business.

Upon seeking a solution for Vietnamese parents, who are looking for authentic European children’s clothing brands. We ended up defining our customer-oriented missions – as an exclusive distributor for European brands to set foot in Viet Nam. We minimize all intermediary parties of high costs and a complicated supply chain.

Our portfolio widely ranges from fashion to other essential high-demand products in Viet Nam, including infant milk powder, confectionery, alcoholic and non-alcoholic drinks.

In 2021, VIEC started a new business model as a commercial representative to connect you directly to the wholesale buyers in Vietnam so that the supply chain can be shorter, more profitable, and, more importantly, add more value to the end-users.

You won’t have to work with additional intermediaries to export your products to Vietnam because VIEC’s services offer you the ease of doing business in Vietnam, thereby mitigating the risk and maximizing profits in a sustainable economic system.

Let’s contact us to find out what we can do for you via our website HERE.
See our other projects HERE