February 19, 2022
Children's clothing from EU
We believe that the supply chain from manufacturers to Consumers could be shorter and even be directly, without valueless intermediary. We want to bring products from manufacturers directly to Big Wholesalers, Supermarket chains or even Directly to its targeted consumers. We want offer the most profit to supply chain and at the same time offering highest value possible to the end-users.
Therefore in 2011 VIEC was found to serve this idea. In 2017 we have accomplished to bring products directly from factory in the Netherlands to Vietnamese consumers via cross-border e-commerce in less than 10 days. Besides, many manufacturers have found their markets in Vietnam as well as in the Netherlands via VIEC.
Contact us for more information and opportunities.
Chúng tôi tin rằng chuỗi cung ứng từ nhà máy đến người tiêu dùng có thể được tinh giản và trực tiếp hơn, bỏ qua toàn bộ trung gian không quan trọng. Do đó, vào năm 2011, VIEC được thành lập để hiện thực hóa ý tưởng này, rút gọn và tối ưu hóa chuỗi cung ứng, tăng lợi nhuận trong chuỗi và quan trọng nhất là tăng giá trị sản phẩm cho người dùng. Bởi người tiêu dùng sẽ quyết định giá thành và tuổi đời của sản phẩm.
Cty VIEC tại Hà Lan sẽ song hành cùng doanh nghiệp của bạn để đưa sản phẩm đến tận tay người mua lớn, như Tổng Thầu, Các Chuỗi Siêu Thị hoặc thậm chí giúp doanh nghiệp của bạn Mở Riêng Một Của Hàng giới thiệu và kinh doanh sản phẩm ngay tại Hà Lan. Với lợi thế về vị trí địa lý, hơn 11 năm kinh nghiệm, thông thạo văn hoá và ngôn ngữ. Sẽ giúp doanh nghiệp bạn phát huy được 2 yếu tố quan trọng trong kinh doanh: Nhất Cự Ly – Nhì Tốc Độ.
Hãy liên lạc với VIEC để có thêm thông tin mà bạn cần. Chúng tôi luôn sẵn lòng hỗ trợ.
Wij zijn van mening dat de toeleveringsketen of gekend als Supply Chain van fabrikant tot consument korter en zelfs direct zou kunnen zijn.
VIEC is in 2011 opgezet om dit idee te dienen. We willen fabrikanten rechtstreeks met groothandels te verbinden tussen Vietnam en Nederland, zodat de supply chain efficiënter wordt, meer waarde en winst wordt toegevoegd aan de hele supply chain en vooral voor de consumenten.
Wilt u uw producten rechtstreeks aan Vietnamese Groothandels, Supermarktketen, of rechtstreeks aan consumenten offeren? We kunnen u ondersteunen.
Neemt u contact met ons op.
This is the next part of the Children’s Clothing Project, in which we told you how we moved from children’s clothing to infant formula powder.
The journey of more than 2000 days will be portrayed in less than 10 minutes as follows:
From Children Clothes to Infant Milk Powder – How VIEC has done that successfully?
At VIEC, we believe that listening to customers isn’t just waiting for their feedback as part of after-sales service. It’s not simply like waiting for the phone to ring and deliver a prepared answer. Instead, we have built up a customer-oriented growth culture by constantly connecting with them and paying close attention to their needs, from which we try to help them make smart buying decisions.
We have been keeping this orientation since the early days of the children’s clothing project, our very first milestone on the road, and more importantly, the cornerstone of VIEC’s operational strategies in the long run.
And just after receiving the customers’ appreciation that went beyond all our highest expectations of the project, we knew it was high time to continue bringing European quality brands closer to Vietnamese consumers and vice versa.
Actually, what lies behind Vietnamese customers’ orders for children’s clothes shipped from the Netherlands was their unmet demand for authentic products from top-quality brands, which they can’t access in Vietnam.
Having fulfilled those needs and earned customers’ trust in VIEC’s service, we started talking with them about what they wanted next in their shopping carts. The answer turned out to be high-quality nutrition products for their children.
“The customer is always right,” as the saying goes, has long been regarded as a golden rule of customer service. But unfortunately, in this case, it doesn’t ring true. Why?
Every customer can have numerous desires ranging based on their backgrounds, personality, and perspectives. But as companies, we can be experts in understanding and anticipating their needs better than they do.
Our duty, therefore, is not only to ensure that all those needs are fairly satisfied but also to deliver the most favourable offers to them.
In our infant formula project, Vietnamese customers expressed strong desires for quality infant milk powder that meet the highest European standards, and an equivalent high price range, without a doubt, came as no surprise to their minds. They easily attributed expensive formula brands to outstanding nutrients that were not available anywhere else.
This is a widespread misconception till now, as higher prices are associated with a more positive view of goods. That is, buyers have a tendency to believe that the more expensive something is, the more they’re worth. But the truth is, a higher price tag doesn’t necessarily imply superior quality, which exactly proves right in this case.
Why? All infant milk powder produced in the Netherlands MUST follow a standard European formula. That means, no matter whether it is of high price or low price range, they ALL have the SAME quality and ingredients contained inside. In other words, there doesn’t exist any brand that possesses a so-called superior formula as Vietnamese customers seek. Simply because it’s the law and that buyers could find the mentioned superiority ….. in all brands.
Besides, VIEC recognised that some customers, to some extent, expected that top-quality milk from the EU could help their children develop in quite a similar way as a European child would. But VIEC tried to make them understand that they didn’t need their children to have blond hair or blue eyes or a height of 2 meters to become healthy and beautiful kids. Instead, what they should take into account is whether that infant formula would provide their babies with the nutrients they need to thrive on their own growth journey.
The above is part of how we educate our customers. We are convinced that education customer strategy played a key role in instilling customer loyalty by building trust and accelerating value. As we educated the customers, they could discover real value in using our products, but VIEC wouldn’t be able to perform all of these purposes on day one.
Here came the most struggling stage:
“Change doesn’t exist without calculated risk.”
That was what we bore in mind when considering the pros and cons of this deal. To be specific, we could easily provide the customers with the premium range as they ordered, acting as a friend who was unconditionally supportive of their choice. But VIEC never aimed at serving that sole role as a mere friend who always said “yes” to their requirements, but a true friend and even a family member, guiding them to become a smart consumer in the long term. The latter means we had to introduce them to a better solution, but this certainly needed some risk-takings to persuade them out of their common thoughts.
But as we mentioned before, the essence of entrepreneurship is calculated risks since risk and return are two peas in the same pod, and that success only comes when we are willing to take a leap of faith. “If you don’t take chances, you won’t move ahead”. After a thorough evaluation process, VIEC opted for the risky option, which was to start with both the high-priced and the medium-priced infant milk powder.
As stated in our business value, we take great emphasis on ensuring the greatest long-term benefits for every consumer placing trust in our service. No matter how hard it is, we have a legal and moral obligation to deliver the best products within their budget.
Therefore, we want our customers to have their own first-hand experience with two types of formula milk for babies from the Netherlands to submit their final answer. We should never forget that customers, after all, are the ultimate judge determining whether a product is a success or failure. Therefore, what mattered most to VIEC was what customers actually believed the product represented, not what the company owning the brand claimed it did. As a result, we let customers test the products for themselves to see if they can put their trust in the information we provided and if what we consulted is actually beneficial to them.
Afterwards, we associated them with our own family members. We didn’t want them to waste the money that they didn’t need to waste.
Great things take time, of course. And it took us around six months to get that great when Vietnamese customers could clearly feel the benefits of standard formula milk for babies and found out what we had told them was true. They started to order infant milk powder in large quantities at a lower price which has the same standardised formula as the higher ones.
About the price differentiation, we’ll go into more details in a later post.
Gains from the children’s clothing project laid the firm foundation for the successful deal of infant milk powder. And infant milk powder project, along with other next ones, opens a broad door for many other products to reach Vietnamese customers. What we have been on, one by another, have enabled VIEC to understand insightful trends and behavioural patterns of the Vietnamese end-users, which plays a key role in our successful market entry strategies.
VIEC, as a commercial representative, enables you to connect with wholesale buyers in Vietnam with ease directly. Our services focus on minimising all intermediary parties of high costs and a complicated supply chain, thereby mitigating risks and optimising your net profit.
VIEC takes great pride in our more-than-10-year experiences in promoting bilateral trade between Vietnam and European countries. And we look forward to becoming your companion on the way to entering the Vietnamese market.