We believe that the supply chain from manufacturers to Consumers could be shorter and even be directly, without valueless intermediary. We want to bring products from manufacturers directly to Big Wholesalers, Supermarket chains or even Directly to its targeted consumers. We want offer the most profit to supply chain and at the same time offering highest value possible to the end-users.

Therefore in 2011 VIEC was found to serve this idea. In 2017 we have accomplished to bring products directly from factory in the Netherlands to Vietnamese consumers via cross-border e-commerce in less than 10 days. Besides, many manufacturers have found their markets in Vietnam as well as in the Netherlands via VIEC. 

Contact us for more information and opportunities.


Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC on Social Media

Chúng tôi tin rằng chuỗi cung ứng từ nhà máy đến người tiêu dùng có thể được tinh giản và trực tiếp hơn, bỏ qua toàn bộ trung gian không quan trọng. Do đó, vào năm 2011, VIEC được thành lập để hiện thực hóa ý tưởng này, rút gọn và tối ưu hóa chuỗi cung ứng, tăng lợi nhuận trong chuỗi và quan trọng nhất là tăng giá trị sản phẩm cho người dùng. Bởi người tiêu dùng sẽ quyết định giá thành và tuổi đời của sản phẩm. 

Cty VIEC tại Hà Lan sẽ song hành cùng doanh nghiệp của bạn để đưa sản phẩm đến tận tay người mua lớn, như Tổng Thầu, Các Chuỗi Siêu Thị hoặc thậm chí giúp doanh nghiệp của bạn Mở Riêng Một Của Hàng giới thiệu và kinh doanh sản phẩm ngay tại Hà Lan. Với lợi thế về vị trí địa lý, hơn 11 năm kinh nghiệm, thông thạo văn hoá và ngôn ngữ. Sẽ giúp doanh nghiệp bạn phát huy được 2 yếu tố quan trọng trong kinh doanh: Nhất Cự Ly – Nhì Tốc Độ. 

Hãy liên lạc với VIEC để có thêm thông tin mà bạn cần. Chúng tôi luôn sẵn lòng hỗ trợ. 

Liên Hệ

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC trên Mạng Xã Hội

Wij zijn van mening dat de toeleveringsketen of gekend als Supply Chain van fabrikant tot consument korter en zelfs direct zou kunnen zijn. 

VIEC is in 2011 opgezet om dit idee te dienen. We willen fabrikanten rechtstreeks met groothandels te verbinden tussen Vietnam en Nederland, zodat de supply chain efficiënter wordt, meer waarde en winst wordt toegevoegd aan de hele supply chain en vooral voor de consumenten. 

Wilt u uw producten rechtstreeks aan Vietnamese Groothandels, Supermarktketen, of rechtstreeks aan consumenten offeren? We kunnen u ondersteunen.

Neemt u contact met ons op.


Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC op Social Media

October 30, 2021
Confectionery export to Vietnam

Nibble your way into confectionery market in Vietnam with VIEC

The battle for Vietnamese confectionery market share

Confectionery market in Vietnam More than six years ago, the Vietnamese confectionery market was shaken by the news of the category-leading snacks business in Vietnam—Kinh Do, acquired by the global giant Mondelez International. The owner of world-renowned cookie brands like Oreo or Ritz snatched the sweets manufacturing division of Kinh Do Group in a deal worth US$370 million, marking the start of Mondelez’s effort to speed up its growth strategy in the Asia Pacific region.

At that time, some analysts commented that the race in the sweets and snacks market was about to end with Mondelez Kinh Do Vietnam being in the market’s pole position.

However, Mondelez Kinh Do’s Hemant Rupani believes that making money in the market isn’t as simple as it sounds for his company. During a press conference, the managing director of Mondelez Kinh Do Vietnam said that in other markets like India and Australia, leading international brands may hold up to 50 percent of the pack’s market share. Meanwhile, in Vietnam, famous brands struggle to maintain their 20-30 percent market share because it is jam-packed with numerous brands, which stirs up fierce competition.

However, the fact is that, even in such an intense battlefield, the market is still a potential promised land for brands who want to take a piece of the pie.

Brief Information of the Vietnamese market:

  • In a recent interview, Julius Flores, URC Vietnam’s MD, believes that food and drinks are two dominant growth motivators of the fast-moving consumer goods sector (FMCG)
  • Vietnamese consumers have long acquired a taste for high-quality confectionery, both domestically produced or imported products. Especially in 2020, the demand for imported sugar and sugar confectionery products witnessed a drastic spike, reaching US$911 million from a previous US$378 million, a record-breaking 140.8% year-over-year. Of the above value, 7.25% (US$66 million ) is for sugar confectionery like cookies or candies. Importing cookies and candies from abroad is a booming market for the year’s time, but it is even more active during special holiday streaks and traditional festivals in Vietnam like the Lunar new year.
  • The 2021 revenue in the Confectionery & Snacks segment is expected to amount to US$14,308 million. The market is expected to grow annually by 6.61% (CAGR 2021-2026).
  • In the Confectionery & Snacks segment, volume is forecasted to amount to 2,573.4 million kg by 2026, bolstered by volume growth of 2.3% in 2022. The average volume per person in the Confectionery & Snacks segment is expected to amount to 20.9kg in 2021, generating an estimated revenue per capita of US$145.74 in 2021.

Then what chances are there for small or medium-sized confectionery factories to get into this huge potential market?

Opportunities to export for small and medium-sized foreign confectioners in Vietnam

US and EU confectionery products in Vietnam The good news is that this is not a clash of giants only.

In the past few years, VIEC has been helping foreign confectionery producers export cookie products to Vietnam. To enter this market is not easy, as we have to take on huge competitors from leading exporters from China, South Korea, or Thailand. But it is not a pie floating in the sky, either. 

For every project, we meticulously studied the Vietnamese market and obtained valuable insights that led us to the decision that there are still somewhat “blue oceans” in the Vietnamese market. For example, the middle to high-end customer segment mainly remained unfazed by the brands’ foray. This niche presents much less competition and more room for brands to tap in and offer their products and services to a vast group of customers.

As we sought new partners and factories in the EU and the USA, we have found many that meet the requirements on price, quality, design, and a great story that can appeal to Vietnamese consumers successfully. Thus, from 2018 onwards, VIEC has partnered with several confectionery factories in Europe and the US and helped find their clients and retailers in Vietnam. 

Now a VIEC’s stock-in-trade, our cookie products can be found in many convenient stores running across Vietnamese geography, reaching an estimated 20 containers of trade per year. With a clientele ranging from General-trade—traditional retail channels (or so-called GT) to Modern-trade—modern retail channels (or so-called MT) in Vietnam, we have been able to not only rack our products up the shelves but also our reputation up the clients’ minds.

Interested in exporting your confectionery products to Vietnam? Think BIGGER with VIEC

Cookies and Candies from EU Export To Vietnam

With VIEC, we can help you:

  • Overcome challenges: Entering a new marketplace is always a challenge that not only many small and medium-sized confectionery manufacturers will face. However, unlike big corporations provided with ample resources, SMEs will probably need to be more considerate with their resources. This significantly impedes their advancement. And this is what we are addressing for you at VIEC, as we are committed to helping you, as a manufacturer, overcome statural challenges when entering the Vietnamese market.
  • Simplified communication: We take the sting out of your communication efforts by helping you handle any inquiries both to you and from you. VIEC will act as your direct connection to your clients and operate on both parties’ behalf. We address any issue within your products’ movement from the factories to end-users. 
  • Additional long-term value for you: By connecting you to retailers directly without importers and exporters, we remove added markup on your product’s selling price, thus making your products more accessible to a wider audience. 
  • Guaranteed output: With our extensive network of distribution partners, we help set up your distribution system in Vietnam and guarantee a steady outflux for your product in the Vietnamese market.
  • Future opportunities: With the European Union–Vietnam Free Trade Agreement—EVFTA starts taking effect, EU manufacturers are open to even more opportunities. Exporting to not only Vietnam, but also its neighboring countries is getting easier. Moreover, Vietnam can offer an alternative landing ground and outlet for your products in the whole of Southeast Asia and adjacent regions, making the operations more cost-efficient for you.

More growth prospects are waiting for you if you dare to think bigger and to take them on. And this is what VIEC can help you realize. Just “Think bigger with VIEC!”

Learn more about VIEC and our projects to see how we can facilitate your products’ success with Vietnamese consumers. For any inquiries, ask us HERE.