We believe that the supply chain from manufacturers to Consumers could be shorter and even be directly, without valueless intermediary. We want to bring products from manufacturers directly to Big Wholesalers, Supermarket chains or even Directly to its targeted consumers. We want offer the most profit to supply chain and at the same time offering highest value possible to the end-users.

Therefore in 2011 VIEC was found to serve this idea. In 2017 we have accomplished to bring products directly from factory in the Netherlands to Vietnamese consumers via cross-border e-commerce in less than 10 days. Besides, many manufacturers have found their markets in Vietnam as well as in the Netherlands via VIEC. 

Contact us for more information and opportunities.


Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC on Social Media

Chúng tôi tin rằng chuỗi cung ứng từ nhà máy đến người tiêu dùng có thể được tinh giản và trực tiếp hơn, bỏ qua toàn bộ trung gian không quan trọng. Do đó, vào năm 2011, VIEC được thành lập để hiện thực hóa ý tưởng này, rút gọn và tối ưu hóa chuỗi cung ứng, tăng lợi nhuận trong chuỗi và quan trọng nhất là tăng giá trị sản phẩm cho người dùng. Bởi người tiêu dùng sẽ quyết định giá thành và tuổi đời của sản phẩm. 

Cty VIEC tại Hà Lan sẽ song hành cùng doanh nghiệp của bạn để đưa sản phẩm đến tận tay người mua lớn, như Tổng Thầu, Các Chuỗi Siêu Thị hoặc thậm chí giúp doanh nghiệp của bạn Mở Riêng Một Của Hàng giới thiệu và kinh doanh sản phẩm ngay tại Hà Lan. Với lợi thế về vị trí địa lý, hơn 11 năm kinh nghiệm, thông thạo văn hoá và ngôn ngữ. Sẽ giúp doanh nghiệp bạn phát huy được 2 yếu tố quan trọng trong kinh doanh: Nhất Cự Ly – Nhì Tốc Độ. 

Hãy liên lạc với VIEC để có thêm thông tin mà bạn cần. Chúng tôi luôn sẵn lòng hỗ trợ. 

Liên Hệ

Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC trên Mạng Xã Hội

Wij zijn van mening dat de toeleveringsketen of gekend als Supply Chain van fabrikant tot consument korter en zelfs direct zou kunnen zijn. 

VIEC is in 2011 opgezet om dit idee te dienen. We willen fabrikanten rechtstreeks met groothandels te verbinden tussen Vietnam en Nederland, zodat de supply chain efficiënter wordt, meer waarde en winst wordt toegevoegd aan de hele supply chain en vooral voor de consumenten. 

Wilt u uw producten rechtstreeks aan Vietnamese Groothandels, Supermarktketen, of rechtstreeks aan consumenten offeren? We kunnen u ondersteunen.

Neemt u contact met ons op.


Meijhorst 6002, 6537 KT Nijmegen, Gelderland, The Netherlands

+31 (0) 642049998
+31 (0) 24 6794355

VIEC op Social Media

Import Export Netherlands
Exporting Vietnamese ceramics to Europe


Overview of Vietnamese ceramics market

The global ceramics market size compared to Vietnamese ceramics

In 2020, the global ceramics market size was valued at USD 247.4 billion. Although Covid 19 has caused tremendous stagnation and slowdown in the whole economy, resulting in a dropped demand for ceramics worldwide, the market is predicted to grow at a CAGR of 4.4% from USD 130.19 billion in 2021 to USD 219.12 billion by 2028. Most of these promising increases are attributed to many factors, including demand-driven growth and advances in ceramics production.

Exporting Vietnamese ceramics to Europe
Pottery, Potter, Wheel, Human Hand.

Vietnamese ceramics market size

Vietnam is one of the world’s top ceramics producers, with a great variety of skilled craftsmen creating exquisite “works of art” and meticulously-made ceramics for consumers from many countries.

Taking great pride in its international reputation as one of the world’s cradles of traditional handicrafts with long development history, both the Vietnamese government and local manufacturers have attempted to promote their products to foreign customers.

Against all the economic slowdown (due to the pandemic), ceramics growth in Vietnam registered at 3.5 % in the first three quarters of 2020 compared to the same period in 2019.

Specifically, in June 2020, approximately $47 million worth of ceramics were exported, an increase of 10% over June 2019. What’s more, Vietnamese ceramics and pottery are currently to be found in more than 50 countries worldwide.

Nowadays, Vietnam produces a wide range of ceramics and pottery, varying from minimalist clay products to delicate decor items combined with plenty of glaze colors. However, the key export categories are reported to be decorative accessories, kitchen items, and ceramic statues.

Exporting Vietnamese ceramics to Europe

Let’s come to some specific trends and figures as follows:

In April 2021, there was a significant increase in the exports of decorative ceramic accessories, totaling 3.46 million USD. And in the first four months of this year, decorative ceramics exports reached 13.78 million USD, up 76.3% on-year.

Similarly, export of ceramic kitchen items reached 811.2 thousand USD in April 2021, up 1.3% on-month and 51.3% on-year. In the first 4 months, 2.74 million USD worth of this group of ceramics were shipped worldwide.

Lastly, exports of the ceramic statue in April stood at 678.6 thousand USD, up 43.5% compared to March, up 39.4% over the same period in 2020. In the first 4 months of the year, these ceramics exports totaled 2.02 million USD, down 22.2% compared to the same period in 2020.

The two leading export markets of many Vietnamese ceramics are the EU and US. Regarding the EU market, in April, the export value of these products reached 5.32 million USD, up 4.8% compared to March; an increase of 85.3% over the same period in 2020. In the first 4 months of the year, decorative ceramic exports to the EU reached 23.45 million USD, up 23.6% over the same period in 2020.

The Netherlands is the EU’s largest importer of fine art ceramics of Vietnam, reaching 1.39 billion USD worth in April, up 36.4% compared to March and up 123.9% over the same period in 2020.

vietnamese ceramics market

Quality of Vietnamese ceramics and pottery

Bestowed with a great number of rivers and streams throughout its land, supplying plentiful clay soil for ceramics and pottery making, Vietnam, in fact, is home to numerous pottery villages that exist and thrive until now. Their products have shapes, patterns, and glaze colors that cannot be found anywhere else. For example, most of their glaze colors are created from natural ingredients, which attracts anyone curious about the whole sophisticated process.

Besides a long history, Vietnamese ceramics and pottery have established a good reputation for durability and can remain in their original states for decades.

As mentioned before, the ceramics sector has been greatly invested and developed with well-selected materials and skillful workmanship to produce a wide range of ceramics designs that meet every customer’s needs.

Many Vietnamese suppliers now use a protective coating and add water/stain-resistant features to improve the quality of their ceramic products and make them crack-resistant. All of those advanced techniques ensure that their ceramics products are completed with the best efficiency.

Additionally, Vietnamese artisans of different generations have always put all their heart and soul into their work. Nowadays, Vietnamese ceramics and pottery are available and sought-after in many countries, including the US, UK, Japan, and the EU. Through these products, the customers can vividly experience the creativity and talent of each craftsman besides having deeper insights into the Vietnamese tradition.

Opportunities for European companies to import Vietnamese ceramics

Along with the high demand from the domestic and global markets, there are now hundreds of factories that can produce handicraft ceramics and pottery with high quality and favorable costs. In other words, a company can buy Vietnamese ceramics and pottery in bulk directly from the manufacturers. They even allow and welcome personalized designs and requirements that best satisfy every customer.

Also, the EVFTA, with its liberalization of customs duties and the strengthening of trade relations, represents a huge opportunity for European companies to further access reliable ceramics suppliers. In addition, your deals in importing Vietnamese ceramics can open room for more cooperation and stronger relations with other Southeast Asian countries.

Another advantage is that shipping from Vietnam to Western countries is now straightforward, which can take as little as 27 days to deliver a full container worth of ceramics goods to them, i.e. the Netherlands.

Once again, the main advantage here is that you can work directly with ceramics and pottery suppliers who deliver wholesale and exactly meet your specific requirements for your market.

VIEC offers the most practical solution to importing Vietnamese ceramics?

We are Vietnam Import Export Consultant for your business

If you seek suppliers in Vietnam to start your business, let’s call VIEC for more advice. We have built up long-standing networks with Vietnamese partners since 2011, so we are proud to let you in contact with the best manufacturers available.
Another exclusive advantage is definitely quality control. A major issue facing the majority of importers of ceramics and pottery is the difficulty in inspecting the specifications required.

Exporting Vietnamese ceramics to Europe

We work on your behalf in Vietnam for purchasing or selling

If you order from an unverified supplier, you could end up with inferior products or ones that do not meet your expectations. This is why you must have a trusted commercial representative to work closely with native producers to inspect the product from the beginning of the production stages.
Based on our over-11-year experiences in promoting bilateral trade between Europe, mainly the Netherlands and Vietnam, VIEC is proud to become a trustworthy partner of both manufacturers and end consumers in the two countries.

Take the first step right now via our contact here
For more information, please contact us at [email protected]  at any time. We are here for you!

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